Lupo La Gora Label
Label Design
For La Gora Winery, we developed the label design for Lupo, a single-varietal white wine, conceived as a visual extension of the winery's architecture and the baroque character of its restaurant. The label combines classical Baroque ornamentation, rich painterly textures, and subtle gold accents, creating an impression of luxury, tradition, and sophistication. The illustrative approach draws inspiration from ceiling frescoes and historic wine salons, while the typography and composition emphasize the wine's exclusivity and its positioning within the upper-mid price segment. The central symbol and carefully balanced details enhance the label's shelf presence without compromising the elegance and authenticity of the brand. The design was created to communicate the core values of La Gora Winery—the fusion of tradition, architecture, gastronomy, and contemporary luxury—through a distinctive and memorable visual identity.
We are proud to share that the LUPO wine label, which we designed for La Gora Winery, has been awarded the Trophy for Best Label Design at The Balkans International Wine Competition 2026.
The 15th edition of this prestigious competition brought together:
• 1,022 submitted wines
• Participants from 12 countries
• Hvar, Croatia (May 27–31, 2026)
This recognition is especially meaningful, as it is awarded to the best label design among all wines entered from across the Balkan region.
As a designer and creative director, it is a great honor to have my work recognized on such an important international stage. I believe that a great wine label should do more than attract attention—it should communicate the story, character, and emotion behind the wine.
My sincere thanks to La Gora Winery for their trust and for the opportunity to create something truly special together.
Founded in 2000 by HM King Charles III and artist Catherine Goodman CBE LVO, the Royal Drawing School is an independent, artist-led, not-for-profit home dedicated to the practice of observational drawing. Through its diverse programmes and initiatives, the School has cultivated a vibrant and far-reaching drawing community that reaches around the world.
Its mission is to offer world-leading, skills-based drawing tuition to artists and creatives, regardless of background, age, or circumstance, and to introduce the practice of drawing to new audiences and the next generation of artists.
Open to all, from complete beginners to practicing artists, the School offers a range of programmes including the postgraduate-level Drawing Year, public courses, and a dedicated programme for young artists. These take place at the School’s studios in Charlotte Road, East London, as well as in galleries, outdoor locations, and online.
Pentagram also contributed to the exhibition’s design and produced a limited-edition oversized catalogue. Printed on art paper supplied by Fedrigoni, the catalogue features fluorescent pink details and a wrap-around cover combining commissioned photography with images taken by Pentagram’s Harry Pearce as well as Rory Landon-Down. Inside, drawings by artists and designers such as Tracey Emin, Thomas Heatherwick and Tim Burton are presented alongside works by alumni, with each artist sharing a personal reflection on what drawing means to them.
The new identity was formally unveiled at a special reception hosted by the King and Queen at St James’s Palace to celebrate 25 years of the Royal Drawing School. All 50 drawings from the exhibition were on display, with the evening featuring live drawing by current students and a performance by singer Rufus Wainwright.