Destilerija GeN Logo
Logotip je razvijen za brend čije je primarno ciljno tržište Kina, sa jasnom namerom da objedini snažne kulturne i simboličke slojeve. Naziv GEN nastaje kao akronim imena vlasnika, Genadija i Nikole, i ispisan je ćirilicom kao ГеН, čime se naglašava poreklo i autentičnost brenda. Pored ličnog značenja, naziv GEN nosi i dodatnu simboliku gena — kao osnovne jedinice nasleđa, kontinuiteta i identiteta. Ova višeslojnost imena postavlja temelj za dalju razradu brenda, u kojem se ideja porekla, trajanja i prenošenja vrednosti razvija kroz različite komunikacione i vizuelne forme. Centralni vizuelni element logotipa je krst, snažan simbol srpske kulturne tradicije, tretiran kao arhetipski znak ravnoteže i stabilnosti. Kineski kulturološki ton ostvaren je kroz svedenu, gotovo kaligrafsku formu znaka, u kojoj znak funkcioniše kao simbol sa značenjem, a ne samo kao tipografski element. Logotip na taj način uspostavlja dijalog između srpskog i kineskog kulturnog prostora i definiše čvrstu konceptualnu osnovu za dugoročno građenje brenda.
Founded in 2000 by HM King Charles III and artist Catherine Goodman CBE LVO, the Royal Drawing School is an independent, artist-led, not-for-profit home dedicated to the practice of observational drawing. Through its diverse programmes and initiatives, the School has cultivated a vibrant and far-reaching drawing community that reaches around the world.
Its mission is to offer world-leading, skills-based drawing tuition to artists and creatives, regardless of background, age, or circumstance, and to introduce the practice of drawing to new audiences and the next generation of artists.
Open to all, from complete beginners to practicing artists, the School offers a range of programmes including the postgraduate-level Drawing Year, public courses, and a dedicated programme for young artists. These take place at the School’s studios in Charlotte Road, East London, as well as in galleries, outdoor locations, and online.
Pentagram also contributed to the exhibition’s design and produced a limited-edition oversized catalogue. Printed on art paper supplied by Fedrigoni, the catalogue features fluorescent pink details and a wrap-around cover combining commissioned photography with images taken by Pentagram’s Harry Pearce as well as Rory Landon-Down. Inside, drawings by artists and designers such as Tracey Emin, Thomas Heatherwick and Tim Burton are presented alongside works by alumni, with each artist sharing a personal reflection on what drawing means to them.
The new identity was formally unveiled at a special reception hosted by the King and Queen at St James’s Palace to celebrate 25 years of the Royal Drawing School. All 50 drawings from the exhibition were on display, with the evening featuring live drawing by current students and a performance by singer Rufus Wainwright.