Lupo La Gora etiketa
Za vinariju La Gora razvili smo dizajn etikete za monosortno belo vino Lupo, osmišljen kao vizuelni produžetak arhitekture objekta i baroknog karaktera restorana. Etiketa kombinuje klasične barokne ornamente, bogatu slikarsku teksturu i suptilne zlatne detalje, stvarajući utisak luksuza, tradicije i profinjenosti. Ilustrativni pristup inspirisan je plafonskim freskama i istorijskim vinarskim salonima, dok tipografija i kompozicija naglašavaju ekskluzivnost vina i njegov pozicioning u srednje-višem cenovnom segmentu. Centralni simbol i pažljivo balansirani detalji doprinose prepoznatljivosti etikete na polici, bez narušavanja elegancije i autentičnosti brenda. Dizajn je zamišljen da komunicira vrednosti vinarije La Gora – spoj tradicije, arhitekture, gastronomije i savremenog luksuza – kroz jedinstveno i upečatljivo vizuelno rešenje.
Ponosan sam što mogu da podelim da je etiketa vina LUPO, koju sam dizajnirao za Vinariju La Gora, osvojila Trophy for Best Label Design na The Balkans International Wine Competition 2026.
Ovogodišnje, 15. izdanje ovog prestižnog takmičenja okupilo je:
• 1.022 prijavljena vina
• 12 zemalja učesnica
• Hvar, Hrvatska (27–31. maj 2026.)
Ovo priznanje ima poseban značaj jer se dodeljuje za najbolji dizajn etikete među svim prijavljenim vinima iz regiona Balkana.
Kao dizajneru i kreativnom direktoru, velika mi je čast što je moj rad prepoznat na ovako značajnoj međunarodnoj sceni. Verujem da dobra etiketa treba da uradi mnogo više od toga da privuče pažnju – ona treba da prenese priču, karakter i emociju koje vino nosi.
Zahvalan sam timu La Gora Winery na poverenju i prilici da zajedno stvorimo nešto posebno.
Founded in 2000 by HM King Charles III and artist Catherine Goodman CBE LVO, the Royal Drawing School is an independent, artist-led, not-for-profit home dedicated to the practice of observational drawing. Through its diverse programmes and initiatives, the School has cultivated a vibrant and far-reaching drawing community that reaches around the world.
Its mission is to offer world-leading, skills-based drawing tuition to artists and creatives, regardless of background, age, or circumstance, and to introduce the practice of drawing to new audiences and the next generation of artists.
Open to all, from complete beginners to practicing artists, the School offers a range of programmes including the postgraduate-level Drawing Year, public courses, and a dedicated programme for young artists. These take place at the School’s studios in Charlotte Road, East London, as well as in galleries, outdoor locations, and online.
Pentagram also contributed to the exhibition’s design and produced a limited-edition oversized catalogue. Printed on art paper supplied by Fedrigoni, the catalogue features fluorescent pink details and a wrap-around cover combining commissioned photography with images taken by Pentagram’s Harry Pearce as well as Rory Landon-Down. Inside, drawings by artists and designers such as Tracey Emin, Thomas Heatherwick and Tim Burton are presented alongside works by alumni, with each artist sharing a personal reflection on what drawing means to them.
The new identity was formally unveiled at a special reception hosted by the King and Queen at St James’s Palace to celebrate 25 years of the Royal Drawing School. All 50 drawings from the exhibition were on display, with the evening featuring live drawing by current students and a performance by singer Rufus Wainwright.